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Self-paced Beginner

Brand Identity & Logo Design

A practical, creative masterclass in brand strategy, vector logo creation, visual identity systems, and brand style guide development using professional design tools.

6 Weeks Verified certificate

What you'll learn

  • Brand Strategy & Discovery: Conduct brand discovery workshops, define brand personality and positioning, and translate conceptual values into visual moodboards.
  • Logo Design & Grid Construction: Sketch, vectorize, and refine versatile logo marks (monograms, wordmarks, combination marks) using geometric precision and grid alignment.
  • Typography & Color Psychology: Construct cohesive color palettes with accessibility standards and curate custom typography hierarchies for brand applications.
  • Visual Identity Systems: Extend core logos into flexible pattern systems, secondary marks, iconography sets, and digital/print collateral mockups.
  • Brand Guidelines & Handoff: Compile comprehensive brand style guides (brand books) and package scalable vector assets (SVG, EPS, PDF, PNG) for client delivery.

Course content

The full curriculum is being finalised. Contact us for the syllabus.

About this course

Learn how to build memorable, scalable, and impactful brand identities from the ground up. This course bridges the gap between creative visual execution and strategic business thinking. You will explore the strategic phase of branding—including brand discovery, positioning, and moodboarding—before moving into sketch-to-vector logo construction. You will master geometric grid systems, typography selection, color psychology, and scalable icon design. By the end of this course, you will be able to construct comprehensive brand style guides, logo usage guidelines, visual collateral mockups, and client-ready brand deliverable packages.

Tools you'll use

Corel Draw

Learn anywhere

Phone, tablet or laptop. Pick up exactly where you left off.

Hands-on practice

Quizzes, coding exercises and projects marked by instructors.

Verified certificate

Each certificate has a code employers can verify online.

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